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Keywords that Have over a Million Views per Month
Do Cars Come Before Sex?
(Release November 2008) … As a journalist that specializes in ‘Internet
Marketing’ I discovered a site that was offering a 2,500 keyword list of
the ‘Top Searched Words on The Internet’. At first glance I couldn’t
decide whether this was desperation or a very astute piece of business
marketing. I applied my usual and trusted formula to determine its merits.
Was it unique? Well I had say both yes and no… No it wasn’t unique as you
could get this information for free off the internet. Yet at the same
time… Yes it was! You can get 10 or 15 items with a quick search for free,
but to compile a list of 2,500 made it unique.
My second question within my formula was, “Did it have value?” To anybody
who didn’t have a business or an intended business on the internet the
facts within it are useless. To those who are the opposite, who depend on
earning a living off the internet this list, is more of an asset than just
a ‘list’. Any word that is typed into the search engine query box is what
most business people want access to. This 2,500 list is all those searches
that have over a million views per month.
My third question, “Was it information people needed?” People would find
it interesting, businesses would find it invaluable. A list of 50 would be
useful, but you’d have little information to compare it with. This list is
2,500+, which is more than enough to contemplate for years.
My final consideration was, “Has this list a time limit?” Well again, yes
and no. Yes because about 5% of the words involved included celebrities,
which can be either in favour or out depending on their pranks. The other
keywords that may run out of date are the company names and product names
that have their lifespan as long as the ‘fad’ lasts. The remaining 95%
will remain constant, so the list I had to admit will not have a time
limit.
This list was coming out on top with my usual formula. So with an
excitement I chose to talk to the website owner and see why this list was
produced…
I asked the CEO about his web page - Top Searched Keywords on the Internet
- Andy Bolton said, “Week in and week out I was having to explore keywords
to determine my next theme in business. So in actual fact I was preparing
this list for my own personal use, but when I’d taken a month to compile
it I realized its true potential and value. I know the facts within this
list are available for free, but unless you have 5 free days at 10 hours
per day spare to compile it, you’ll not come close as it is both tedious
and time consuming.”
When you see the top segment of the most viewed keywords you will be both
amazed and surprised, as I was. Cars come before sex; lyrics come before
marketing, shoes come before dating and hotels come before Google or
Yahoo. Lower down the list we see other interesting anomalies – bmw before
free downloads, British before baseball, antivirus before online games and
court before cancer.
I considered further the lists’ merits… Although I’m not a business
person, I’m only just a journalist, I can see why an entrepreneur would
enjoy this list to help develop strategies for future promotions. There
are nine eventual downloads, some of which are the same list presented in
different ways; but more important is the original excel file available
for download as well, which is adjustable by columns and items can be
deleted and added.
So my final analysis of this Keyword List – is it a desperation measure
for an internet business or is it actually a very clever tool? I have no
doubt that it is a very clever tool and will a good investment for the
astute business person.
To read more – visit Adwords-and-Adsense.com/top-searched-words-and-phrases-on-the-internet.html
Nigel Walker
Journalist – Specializing in Internet Marketing Strategies.
**********************
Adsense and Keywords
I need to start with an analogy to explain
the importance of keywords. Your selection of keywords is the ‘heart of
your business’ as far as adsense income is determined. The heart, yes the
most important organ of your body, not your leg or your wrist, but your
heart. If your heart is failing, putting a bandage on your wrist isn’t
going to work.
So here is the crunch… If your adsense
income has dropped or you need to build an adsense business, then look
after your heart. It is the life blood of the system, it pumps the money
into your adsense account.
It has taken a few hard lessons for me to
understand this principle. This is how I felt the pump, pump, pump send a
light bulb moment to my brain. It started when the town I live in lost the
internet connection. Phew… I’m sure that everyone has lost a connection
for as little as ten minutes and thought their world had ended. But I lost
the internet connection for three days. I got on with other stuff as you
do, but what I did do is re-read some of the books I had purchased.
Of course, years on from getting more
knowledge, to re-read an ebook generally is boring; and most of it was,
but I kept stumbling, pausing and contemplating on the keyword section of
the ebooks. If keywords are the heart of a business you need to dedicate
more time and effort to keep them healthy.
If you are starting out, use the system
below. If you already have adsense websites and the income has dropped,
you need to be aware that trends change and the keyword you chose a year
ago may not be the major one being searched for today. Go through this
procedure and add another 250 pages.
We all use the keyword tools available and
knock up a 5,000 keyword list in half an hour, spend another hour sifting
through and choosing our prime keywords. That’s it we’re done. But… would
you take an hour and a half to mould and create a heart and expect to live
beyond a few months?
Once your website is up and running, I would
guess you must spend 2 or 3 hours a day trying to get traffic to your
website. This effort could be a little wasted if your keyword choice is
hurried.
Here is the best way to choose keywords to
maximize your search engine positions. Let’s assume that you need 250
keywords. Up to 50 of those should be first tier. These should include all
the main associated keywords and most important should be ‘high’ paying
keywords too. These you can check through either the free Google Keyword
Tool or through varying software keyword tools.
These first 50 keywords will be the fiercely
competed words and as a consequence you’ll not rank very high for them
initially. Yet long term, the optimization, the blogs, social networking
and bookmarking should help rise those 50 web pages nearer the top of the
search rankings.
The other 200 keywords you choose will be
‘long tail keywords’. You may start with a 1,000 to sift through to finish
up with 200. First you need to check each keyword separately. Allocate a
day to do this, because the effort you put in now will serve you well. The
purpose of checking as I’m going to mention is so that you get onto the
front page of Google as soon as the search engines crawl your deep inside
pages.
The first thing to check is if that long
tail keyword gets traffic each month. Between 50 to 500 hits per month is
fine for long tail keywords. Above those hits per month and you’ll
probably find that too many other websites are competing for that keyword.
Below that amount and you may find the quantity of hits vary from a few
hits a month to zero hits.
Once you have a selection that meet the
first criteria, then you need to check the competing sites. Is there 2,000
or is there 8? To do this you need to put this search query into Google –
inurl:my-keywords – replacing my-keywords with your own of course. Use
both variations, with dashes separating the words and without dashes. Make
a note of the total of competing websites. Once you gone through them all
you can make a decision on which keywords are going to get you on the
front page of Google.
Even if your web page isn’t optimized too
well, if there are only 8 competing websites, you’ll appear on the front
page. This will mean a steady but small flow of traffic 50 to 500 hits per
month. Multiply that by the sites with long tail keywords and the minimum
you could expect, once the search engines have listed the inner pages, is
200 x 50 = 10,000.
There are also other options to consider if
you are adding web pages slowly. Use in the Google search box “allintitle:
and allinanchor: keyword”. Extra work, but will pay off in the long run.
A reasonable time limit to expect all 250
pages listed in Google, so long as you’ve done the necessary blogging or
bookmarking, should be 4 to 6 weeks; it can be done quicker but more work
is involved.
Don’t just rely on Google, you’ll need to
submit your site to other major engines as well. Plus if you are by chance
one of eight on that first Google page, you’ll need to make sure that your
description tag is better than all the other tags on that Google page, as
they often use that tag to display to content of the site.
10,000 possible hits per month within the
first 10 weeks, not bad for a beginner… Realistically if you shared that
with the other sites, you may only get 2,000 visitors enter your site per
month, but that is still good. Of course… the visitor who clicks your web
site link is relatively targeted by this stage and your conversion rate
for clicking on adsense ads could be between 10 to 20%. 10% of 2,000
clicks is 200, which could be worth $50 to $200. The day’s work you spent
on sifting these keywords has paid for itself. Then you can expect more of
the same the following month. As many adsense professionals have 5 to 20
websites, multiply the expected earning by the websites and suddenly you
can see the potential, and I may add this is before you start trying to
get traffic. Glory days… if you get the job done right.
Senior Adsense Adviser
http://www.Adwords-and-Adsense.com/
*****************************
Adsense Help
I’m pretty sure that we all can make this
claim – “I know quite a lot about Adsense”. This of course will be true in
a certain context. For example when you are talking to an outsider,
someone who doesn’t apply adsense to his or her website, then yes, you
will know quite a lot about adsense. But on a level playing field sat next
to another adsense fanatic, could you make the same claim?
Quote: “He, who claims he knows, knows
nothing. He, who claims nothing, knows.” Socrates.
Not trying to shoot anybody down in flames,
I’m sure we’d all love to discover more and more Adsense tips and tricks
day after day. Constant research is the key.
I once listened intently to a business
philosopher who suggested that if you don’t allocate time each day to
explore the potential of your business, you will go stale. For me, as I
understood that principle, I looked at my working day and thought how can
I cram another hour into my day for research and study?
It became clear that during any day there is
a moment when you start making typo errors. A part of the day when you
feel lethargic, and you look at the screen for a few moments and wonder
where you are, and which minimize screen are you meant to be working from.
Ever been there? Well… This is the ideal time to rest your mind and take
an hour ‘out’ from intense routine and explore the internet.
Understanding Adsense further is your prime
objective. It won’t be too intense, just a few quick paragraphs here and
there. Most of the time you’ll read stuff you already know, but just
occasionally you’ll pick up a golden nugget.
For me… A golden nugget is something that
sets the mind racing. You perhaps half knew of the concept, but another
slant on the explanation and it triggers a whole new thought pattern
within your mind.
Sometimes, and I say ‘me’ again, sometimes
for me I ignore the well known obvious tips because they sound boring and
methodical. But when I see that extra ‘add-on’ tip to improve that obvious
path, the whole scenario excites me, I stop slouching in my computer chair
and sit up.
So all the Adsense Help you need is within
you. Always allocate time to invest in your own business by researching
your subject. I hope you take this advice and use it.
Senior Adsense Adviser (and part-time
philosopher)
http://www.Adwords-and-Adsense.com/101-adsense-tips-and-tricks.html
***********************
AdSense is Passive Income
By Joanna Anderson
The basic ingredients for some passive AdSense income is a website, some
code from AdSense, and some basic traffic driving techniques. If you do
this, you will manage to make some great passive income and it should flow
in easily. It will take a bit of work to set up and you need to find out
some of the key essentials to success.
Some of these are;
1. Ad Position
Your ad position can be the difference between a good click through rate
and a great click through rate. You really need to aim for a great click
through rate as you want to make the most of your efforts.
2. Traffic
AdSense works best with lots and lots of traffic. You need to be able to
drive traffic to your website. Yes - this can be frustrating but there are
plenty of ways to drive traffic. Once great way to drive traffic is to
comment on people's blogs. This is a great way to create backlinks.
3. Backlinks
You are aiming for as many backlinks as possible. The more you get the
better and you should target backlinks in your niche. This means finding
other blogs or websites in your niche and targeting them.
These are just a few essentials for creating passive income from AdSense.
There are plenty of other things you need to learn and you also need to
persist with driving traffic.
AdSense is a great money making tool. The ability to log onto your
websites from anywhere in the world is fantastic. It gives you the ability
to work from anywhere and you can check your accounts and sales and clicks
easily.
Google has provided a tool that allow the average person the ability to
make some great passive income so if you are looking to make some cash
using this technique then get ready to learn.
Dramatically Improve You AdSense Income Fast and Avoid Frustration.
fastcashsteps.com
Article Source: EzineArticles.com/?expert=Joanna_Anderson
AdSense Generates Sizable Source of Income
By Ronald Firquain
Most webmasters know that AdSense generates a sizable source of additional
advertising income. That is why most of them use it to go after high
paying keywords. They have with them the lists that tells what the
keywords are and have already used various methods of identifying them.
And yet, after putting up these supposed to be high paying keywords into
their pages, the money they expected to come rolling in is not really
coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving
visitors to those pages is another matter and often the factor that is
lacking.
The thing is, to get visitors to your high paying keyword pages, you need
to optimize your site navigation.
AdSense is considered as one of the most powerful tool in a website
publishers arsenal. It enables a person to monetize their sites easily. If
used properly, it can generate a very large and healthy income for them.
However if you are not using them rightly and just maximizing the income
you squeeze from it, you are actually leaving a lot of money on the table.
Something all people hate doing.
How you can start earning money with AdSense can be done easily and
quickly. You will be amazed at the results you will be getting in such a
short period of time.
Start by writing some quality content articles which are also keyword
incorporated. There are a lot of people given the gift of being good with
words. Writing comes easy for them. Why not make it work in such a way
that you will be earning some extra cash in the process.
For the last couple of months, Google ads has dominated forums,
discussions and newsletters all over the Internet. Already, there are
tales of fabulous riches to be made and millions made by those who are
just working from home. It seems that Google AdSense have already
dominated the Internet marketing business and is now considered the
easiest way to making money online.
The key to success is the placing of ads on pages that are receiving high
traffic for high demand keywords. The higher the cost per click to the
advertiser, the more you will receive per click from your site. Obviously,
it does not pay to target low cost per click keywords and place them on
pages that do not receive hits.
With all the people getting the computer and clicking away everyday, it is
no wonder why it has become an instant hit.
By earning some few dollars per click from displaying AdSense ads on it.
Many are now realizing that good money is made from this source of
revenue. Try the simple mathematical computation of multiplying those
clicks for every page on your website and you get a summation of earnings
equivalent to a monthly residual income with that little effort you have
made.
This is a fast and easy way for website publishers of all sizes to display
relevant and text based Google ads on their websites content pages and
earn money in the process. The ads displayed are related to what your
users are looking for on your site. This is the main reason why you both
can monetize and enhance your content pages using AdSense.
How much you will be earning will depend on how much the advertisers are
willing to pay. It will depend also on the keywords required. If the
keywords the advertiser have chosen are in high demand, you could receive
more dollars per click. On the other hand, low demand keywords will earn
you just a few cents per click.
Ronald W. Firquain is a auto mechanic, musician, Arabian horse owner for
20 years, writer, marketer, entrepreneur, webmaster and has 18 years of
computer experience. Computer tips
Article Source: EzineArticles.com/?expert=Ronald_Firquain
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101
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The Google Trail
Abhinav Ramnarayan
Google has various strategies advertisers and individuals can use to make money.
It isn't just the big players who are benefiting from Google AdWords and AdSense.
A whole network has arisen, including advertisers ranging from SMEs to MNCs,
hosts from large publishing portals to individual bloggers, and, of course, the
50 million Internet users in the country.
A BLOG GOOGLE RUNS ADS on, which makes money for the blogger. - Bijoy Ghosh
Try typing `jobs' on Google search, and you might be in for a surprise — on the
sponsored links column, one of the ads is by competitor Yahoo!
That is probably why Murugavel Janakiraman, Founder and Chief Executive Officer,
Bharatmatrimony.com, comfortably maintains relations with both companies — Yahoo
is an investor in his portal, while the other provides advertising space for the
matchmaker.
However, it isn't just the big players who are benefiting from Google AdWords
and AdSense. A whole network has arisen, which includes advertisers from SMEs to
MNCs, hosts from large publishing portals to individual bloggers, and, of
course, the 50 million Internet users in the country. According to a comScore
Media Matrix 2005 report, about 80 per cent of Internet users access Google.com.
K. Sundararaman, Acting Sales Head, Google India, sheds some light on how this
network works. He says that apart from the ads that appear on www.google.com,
there is Google AdSense, which allows individual Web sites to rent out the space
on the page.
These Web sites, Sundararaman explains, are selected through `site targeting'
that "allows advertisers to choose individual Web sites within the Google
content network where they would like their ads to appear ... allowing
advertisers to handpick the audience they want to reach."
Managing ad campaigns
Apart from this, the advertiser can specify search-targeted keywords for
categories such as broad matches, phrase matches, exact matches or negative
matches. This keyword matching system is completely automated. "We suggest using
a combination of two or more of these techniques to run an effective ad
campaign," he says.
Which in turn means that managing an effective ad campaign with Google AdWords
is not quite such a simple project. For example, Bharatmatrimony.com has a
three-member internal team that continually reviews the conversion rate of the
number of people that click on their ads in other Web sites, the cost of
advertising on Google and the relevance of the keywords that the company has
submitted, says Janakiraman.
As large clients, they work in conjunction with a team from Google that has been
assigned to work with them. The company has bought about 30,000 keywords.
Keywords matter
Similarly, eBay has an internal team that works full-time on the paid search
programme with the Google account team, according to Rathin Lahiri, Head -
Marketing, eBay India. This is possibly because "paid search is one of the
better performing channels and the search customer is an evolved customer," he
says.
The revenue model for the Web site is that advertisers pay for the click or
impression that they receive.
For ads priced at cost-per-thousand-clicks, an advertiser may pay as low as Rs
10 per thousand, and for cost-per-click priced ads, it may be as low as Re 0.44
per click, according to the company.
The rate of keywords varies, says Lahiri. For example, the keyword `Nokia' would
be more valuable than a keyword such as `pencil' — at the end of the day, the
rate that eBay pays is a function of the click-through-rate and the
cost-per-click. The keyword `Nokia phone' is more valuable than `Nokia blue
tooth device' and therefore has a better click-through-rate.
Users big and small
This has opened up a whole market through the AdSense route. And since the tool
caters to publishers of all sizes, the company has both large publishers that
have content on the Internet such as Sify.com, NDTV.com, and Moneycontrol.com,
as well as individual Web site owners.
Deepesh Agarwal, who runs a Web site that provides freeware solutions, receives
on an average 4,000-odd daily ad impressions and earns anywhere from $800 to
$2,100 per month depending on the amount of traffic and its `quality.'
He has been using the service for three years. Though the first two years didn't
yield many results, but the last year has been a good one. In fact, though the
Web site was never intended as a money-spinner, it now constitutes the biggest
portion of Agarwal's revenue.
Success story
"My traffic is primarily from the US and Canada — about 60 per cent — and the
visitors are common computer users looking for free alternatives for paid
shareware applications meant for day-to-day computer maintenance tasks," he
explains.
But it doesn't even have to get that technical to be a success. Jamshed Velayuda
Rajan, a Usability Consultant with Satyam Computers, maintains two Web sites —
one in which he writes about himself and his family, and another blog on
cricket.
The latter, he expects, will have traffic of about 2,500 to 3,500 people when
cricket matches are going on.
Typically, 350 unique people per day, and about 450 to 500 clicks is the count
for his two portals combined.
As for the remuneration, he explains, "High value keywords would earn more — if
I had a finance blog, for example, I could make as much as $4 for one click.
Since cricket is not a money-spinner in that sense, perhaps between 10 and 30
cents per click." All in all, he has made about Rs 30,000 in the last two years.
Not bad for a man who was looking to have a bit of fun by writing about his life
and his family.
thehindubusinessline
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Google Adsense Advice
If you’ve watched the progress of Google Adsense
over the past few years you will know its potential has decreased and
subsequently the revenue decrease too. So why would that be?
Google have tweaked their algorithm, and as such
it has reduced the remarkable payouts we may have seen and read about.
Rather than try to identify the exact reasons, it is widely accepted
that people who abused the system caused Google to adjust their
methods to quash such abuse.
We may have seen MFA’s, websites specifically
‘Made for Google Adsense’. As such these sites DID make big money, but
offered little or no content. Such attempts to ‘work’ the system would
only have a short life span until the BIG G saw such a loophole and
consequently shut it down. Although these sites still exist, they have
been de-listed from the Google Search Engine. If you didn’t know
already, type – site:www.
awebsitename.com – into Google Search and it
will show the pages that Google have listed in their engine.
Google has tried to steer each and every website
owner towards adding quality content. Without quality content your
site is only visited for seconds. It is this very aspect that Google
uses to determine the quality of sites. If someone is only on your
site for seconds it deems the quality as low; if they stay on for more
than 30 seconds you’re beginning to get recognition.
So to earn a living from Adsense is much harder
today, than it has ever been. If you are solely intent on relying on
Google Adsense as your only income from the outset, it maybe a deemed
as a mistake, unless you follow some sound business principles and get
advice from an expert.
What a lot of individuals are doing is realizing
that they have tremendous sites, and Google Adsense isn’t bringing in
enough money to generate their weekly income. As a consequence they
have looked at earning revenue from other sources. Affiliate income is
an option for consideration.
Alternatively, rather than give up on Adsense try
generating more traffic. If you get a steady flow of visitors to your
site already you may want to consider one option that will serve two
purposes. This option is to write a short article, nothing too
in-depth that takes weeks, let’s say an article that’s heading starts
- 101 Ways To… - such as 101 Ways to Treat Acne. The process make take
2 to 3 hours. Prepare this document as a ‘pdf’ file and make it
downloadable from your site for free.
In doing this, collect an email address for those
wanting this amazing list, and using this list to generate further
income from, and within the ‘pdf’ put backlinks to your site. This
method is called viral marketing. As visitors pass the file to others,
or pass the download link, more people will use the links within the
‘pdf’ to get back to your site.
I hope this article gives you much needed
inspiration to inject more enthusiasm into your Adsense activity.
Senior Adsense Advisor
101 Adsense Tips
**********
Success Story
Lighting Direct cuts costs and triples
Clickthrough Rate (CTR) with Google Analytics
Founded in 1991, Lighting Direct is regarded as the number one online
lighting company in the UK. With over 6000 products on the company's
website, Lighting Direct has established itself as a one-stop-shop for
everything from the grandest chandeliers to novelty Christmas lights.
The company also prides itself on providing value-for-money and
helpful information that caters to both indoor and outdoor lighting.
The challenges facing Lighting Direct have been in constant flux as
the company transformed from an Internet new-comer to an online leader
in its field. As late as 2002, the company had just three staff, of
which only one was full-time. The man at the helm was Gary Berg, "I
put together a little website with about 200 products on it. Then we
started getting a bit of interest and I started looking for ways of
how I could let people know I was there...we really just wanted to
drive traffic to our site. I found AdWords was the best way of doing
that."
As an Internet newcomer, Lighting Direct had shown that they could use
Google AdWords to drive traffic to their website and build their
company. However, with business growing rapidly, Berg soon decided
that to scale Lighting Direct efficiently and to make sure that all
keywords were profitable, emphasis needed to shift from simply driving
traffic and brand awareness to also creating conversions and
increasing return-on-investment. To make the advertising better pay
for itself and to better track user behaviour, Berg turned to the free
tool Google Analytics to help him adapt his advertising. The results
were dramatic. The highly targeted ad texts and keywords resulted in
many campaign clickthrough rates sky-rocketing to 20%–30%. It was not
unusual for campaigns to see their clickthrough rate triple in the
period after the review.
On the changes made, Berg says, "I was able to take out quite a few
keywords and make the campaigns leaner. There has definitely been an
increase in business since using Analytics." This latest advertising
drive is just one such initiative taken in a highly successful
relationship between Lighting Direct and Google AdWords. As the
company has grown they have found different tools and techniques
available through AdWords. "When we first started with this exercise
we had two part-time people and now we employ ten people. We are now
doing about seven or eight times the turnover compared to four years
ago thanks to AdWords and Analytics."
**********
AdWords Advantages
Google AdWords aims to provide the most effective advertising
available for businesses of any size. We pledge to help you meet your
customer acquisition needs by enabling you to:
* Reach people looking for your product or service
* Fully control your ad budget
* Easily create and edit your ads
* See your ads on Google within minutes of creating them
AdWords gives you 24/7 access to detailed performance reports that
help you track the effectiveness of your ad campaigns. We also strive
to give you the friendliest, most knowledgeable customer service
possible. You can expect a prompt response to your email questions,
typically within one business day. Read on to learn about what AdWords
has to offer you.
1. Control
With all these great features, a Google AdWords account is fully
customisable for any advertiser:
* Cost-per-click (CPC) pricing, so you pay only for the clicks you
have received at a price you have set (choose a maximum CPC from £0.01
to £100).
* Cost-per-impression (CPM) pricing for those who prefer to target
individual content sites and pay by the impression.
* Daily budget you set, starting from £0.01.
* Targeted ads you create and manage.
* Ad scheduling: run your ads on the days and hours you want.
* Online performance reports 24/7 in your account.
* Additional network of sites and products for increasing advertising
exposure.
* One or multiple ads targeted with one or more keywords.
And with no monthly minimum spending limit or time commitment and only
a minimal fee to set up your account, Google AdWords is the ideal
marketing tool for small to medium businesses.
Learn more about payment and currency options.
2. Success
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and tools to help you control pricing. In addition, we're committed to
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5 Articles to Help with Adsense
Google Adwords Software
Is Google Adwords still a profitable exercise?
If you can’t make it work you will be lacking two important strategies.
The first of those strategies is finding a niche, this in itself is a
difficult exercise. You may find searching for a niche could take weeks
and weeks of research. But there is an answer.
Go now to read more:
Google Goggles
The basic principle behind finding a niche is to track the keywords for a
subject and see how much competition there is. A more time served
professional of Google Adwords may not need such a specific requirement as
they are able to defeat many other advertisers and rank higher; not
necessarily by just bidding higher.
However for a beginner, the lack of competition is an important
requirement to ease the burden of succeeding. Of course what Adwords can
achieve is that you rank at the top of page one on Google, albeit on the
right hand side. Such positioning can receive anything from 5 – 500 clicks
a day. Some webmaster work years to get their website into the top 10 of
Google and the Adwords system gets you there in 5 minutes.
Ideally if you are starting out you need to progress slowly until you
understand the procedure and what to do when you start earning money for
the first time. Getting clicks off Google is a relatively easy target to
reach, it is what you do with them that counts.
If you do not have a good ‘sales page’, then people will be visiting your
site and clicking the back button before you know it…
Go now to read more:
Google Goggles
The second factor…
If you do not manage to get above 0.50% for your ‘click-through-rate’;
then you will get the infamous ‘Google Slap’. This is where your cheap
advertising costs of say $0.16 per click, suddenly is increased to a
minimum bid of $4.00 or $10. Your campaign is temporarily paused until you
increase your bid. Meaning of course your campaign has effectively ended.
Some may well have noticed that the Google Slap occurs even before a
campaign has gone active. This is down to the Google algorithm and their
quality score for your intended landing page. As you proceed through
setting up an adwords campaign you will have noticed they send their bot
crawling to rate your landing page to determine its quality.
Google need to pre-qualify your page to maintain a high standard of
quality and keep both their etiquette and respect intact. They cannot have
shoddy advertisers selling scam ideas or half baked individuals trying to
earn mega bucks from some lame business concept. This improves the
likelihood that Google will get respectable advertisers spending millions.
Although this strategy may sound too difficult for many, there is software
on the market that can help with all this detail. Google Goggles being the
main contender.
If you have a budget to buy software that helps your business plan proceed
faster and also keeps Google at bay and earn you respect as an advertiser.
Then Google Goggles is the ideal candidate. Its main functions, is to help
you find undiscovered niches, and keep down the cost per click by
suggesting improvements to your web sales page to give you a good Google
quality score. Give it a test drive.
Senior Adwords Adviser – Google Goggles
How to Play by the Rules with Adsense
When you've worked 8 hours typing content
for your sites, you have a strong inclination to find shorter cuts. It is
this temptation you must overcome. When you take shortcuts the benefits
are only short term, and once they are discovered the shortcut ends
without warning.
Playing by the rules allows two major
advantages. First and foremost Google will not come and penalise your
sites and second the visitor get better value on his visit to your sites.
Read the full article click here Adsense
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How Adsense and Affiliate Income Can
Work Together
Every website has various possibilities to
earn income for the owner of the site. Two of the most popular are Adsense
and affiliate income.
As you know Adsense is Google Advertising
upon your website; and affilliate income is where you take a commission
for selling someone else's product. If you have a website selling carpets,
you should be able to develop an income as an affiliate selling 'carpet
tack'.
You can of course advertise anything you
want on your website, but items that are specifically linked to the reason
the visitor arrived at your site will sell much better
Read the full article click here Adsense
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Tips and Resources to Improve Your
Click Through Rate with Adsense
Knocking up a website in a few hours and
putting adsense on will not earn you a living. You need to be a shrewd
business person and build your site and web pages with thought and
consideration. This will improve the ads related to your website content,
therefore better possibility in getting them clicked.
Read the full article click here Adsense
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Google AdSense Tips
by: Wazir Singh
Google AdSense program is a popular web advertising program which provides
a good income source for many websites. There are well defined terms of
service to strictly adhere to when participating in the program.
On my visit through sites and forums, I daily notice several instances of
misuse of AdSense ads. So here a few helpful Google AdSense tips, probably
many you already know, and few you might gain by knowing now. These
AdSense faq are all picked from the Program Policies, Terms and Conditions
and FAQ itself and presented in a simplified manner.
1. Never click your own AdSense ads or get them clicked for whatever
reason. You know this one very well. This is a surefire way to close you
AdSense account. Never tell your office associates or friends to click on
them. Keep a check if your family or children are busy increasing your
income by clicking your ads and indirectly trying to stop your income.
Don't even think of offering incentives for clicks, using automated
clicking tools, or other deceptive software. AdSense is very smart to
detect fraudulent clicks. Check the ads which appear on your pages by the
Google Preview tool if required.
2. Never change the AdSense code. There are enough means of AdSense
optimization & customizations available to change the colour, background
or border to suit your needs. Do whatever you want to do outside the code,
never fiddle within the ad or the search code. They know it when you do.
The search code has more limitations to colour and placement, but you
should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad units and 3 ad links or 2 AdSense search
boxes on any web page. Anyway, ads will not appear in those units even if
you place more ad units. But this is the limit they set, so it is better
to stick to it.
4. Do not run competitive contextual text ad or search services on the
same site which offer Google AdSense competition in their field. Never try
to create link structures resembling the AdSense ads. Never use other
competitive search tools on the same pages which have AdSense powered
Google search. They do allow affiliate or limited-text links. Update:
Google has allowed you to run contextual advertising like Yahoo ads,
Chitika etc provided the ads do not resemble AdSense ads.
5. Do not disclose confidential information about your account like the
CTR, CPM and income derived via individual ad units or any other
confidential information they may reveal to you. However, you may reveal
the total money you make as per recent updates to the TOS.
6. Label headings as "sponsored links" or "advertisements" only. Other
labels are not allowed. I have seen many sites label ads with other
titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. AdSense ads should
open on the same page. You may be using a base target tag to open all
links in a new window or frame by default. Correct it now as they do not
want new pages opening from clicked ads.
8. One Account suffices for multiple websites. You do not need to create 5
accounts for 5 different websites. One account will do. If you live in the
fears that if one account is closed down for violation of TOS, believe me
they will close all accounts when they find out. You can keep track of
clicks by using channels with real time statistics. They will
automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based
ads. Content drives relevant ads. Although you might manage some clicks
from error, login, registration, "thank you" or welcome pages, parking
pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a
facility to blend or contrast ads as per your site requirements. I have
seen many sites where the url part is of the same colour as the
background. While blending the ad with your site is a good idea, hiding
relevant components of the ads is not allowed. Also do not block the
visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and
allow placement of these javascript ads. But it is not allowed as per TOS.
You do not want impressions registering on their logs from any email even
once. They are watching!
12. Keep track of your content. So AdSense is not allowed on several non
content pages. But it is also not allowed on several content pages too. Do
not add it on web pages with MP3, Video, News Groups, and Image Results.
Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are
not in any way altering the site which the user reaches to after clicking
the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the
full and complete display of any Advertiser Page or Search Results Page
after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the
definition of 'excessive' is a gray area and is subject to discretion, yet
Google AdSense with correct placement, focused content and high traffic
will get you much more income than other programs, so excessive
advertising is not required. Keyword stuffing does target better focused
ads, but overdoing it is not required.
15. Ensure you Language is Supported - AdSense supports "Chinese
(simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish,
Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish,
Italian and Turkish. In addition, AdSense for search is available in
Czech, Slovak, and Traditional Chinese. If your web pages language is not
supported, do not use the code on such pages.
16. Maximum 2 referral button per product per page - With the launch of
the Google AdSense referral program, you are allowed to put only 2
referral buttons for AdSense referral, AdWords referral, Google pack and
Firefox with Google toolbar referral.
17. Do not specify Google ads as your alternate ads. - Several services
like Chitika eminimalls allow you to place alternate urls, when a targeted
paying ad cannot be displayed. This involved creating an simple html page
and putting the ad to be displayed instead. Even AdSense allows an
alternate url feature instead of displaying public service ads. But never
use AdSense ads as alternate urls.
18. Do not confuse with adjacent images - It was a common policy to
increase CTR by placing same number of images as the number of text ads,
which falsely gave the impression that the text ads represented an
explanation to these images. Inserting a small space or a line between the
images and ads is not allowed. Make sure that the ads and images are not
arranged in a way that could easily mislead or confuse your visitors.
About the Author:
Did you find this article useful? For more useful tips & hints, Points to
ponder and keep in mind, techniques & insights. Do please browse for more
information at our website: infozabout.com
Article Source: EzineArticles.com/
?expert=Wazir_Singh
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Adsense
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