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150 Adsense Ready Templates
Other sites claim to be selling sites optimized
for search engines, but the truth is most are not even close! Take a look at
what our Web Sites Include:
* Custom H1 tags on every page (search engines love this)
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150 Adsense Ready Templates
The Google Trail
Abhinav Ramnarayan
Google has various strategies advertisers and individuals can use to make money.
It isn't just the big players who are benefiting from Google AdWords and AdSense.
A whole network has arisen, including advertisers ranging from SMEs to MNCs,
hosts from large publishing portals to individual bloggers, and, of course, the
50 million Internet users in the country.
A BLOG GOOGLE RUNS ADS on, which makes money for the blogger. - Bijoy Ghosh
Try typing `jobs' on Google search, and you might be in for a surprise — on the
sponsored links column, one of the ads is by competitor Yahoo!
That is probably why Murugavel Janakiraman, Founder and Chief Executive Officer,
Bharatmatrimony.com, comfortably maintains relations with both companies — Yahoo
is an investor in his portal, while the other provides advertising space for the
matchmaker.
However, it isn't just the big players who are benefiting from Google AdWords
and AdSense. A whole network has arisen, which includes advertisers from SMEs to
MNCs, hosts from large publishing portals to individual bloggers, and, of
course, the 50 million Internet users in the country. According to a comScore
Media Matrix 2005 report, about 80 per cent of Internet users access Google.com.
K. Sundararaman, Acting Sales Head, Google India, sheds some light on how this
network works. He says that apart from the ads that appear on www.google.com,
there is Google AdSense, which allows individual Web sites to rent out the space
on the page.
These Web sites, Sundararaman explains, are selected through `site targeting'
that "allows advertisers to choose individual Web sites within the Google
content network where they would like their ads to appear ... allowing
advertisers to handpick the audience they want to reach."
Managing ad campaigns
Apart from this, the advertiser can specify search-targeted keywords for
categories such as broad matches, phrase matches, exact matches or negative
matches. This keyword matching system is completely automated. "We suggest using
a combination of two or more of these techniques to run an effective ad
campaign," he says.
Which in turn means that managing an effective ad campaign with Google AdWords
is not quite such a simple project. For example, Bharatmatrimony.com has a
three-member internal team that continually reviews the conversion rate of the
number of people that click on their ads in other Web sites, the cost of
advertising on Google and the relevance of the keywords that the company has
submitted, says Janakiraman.
As large clients, they work in conjunction with a team from Google that has been
assigned to work with them. The company has bought about 30,000 keywords.
Keywords matter
Similarly, eBay has an internal team that works full-time on the paid search
programme with the Google account team, according to Rathin Lahiri, Head -
Marketing, eBay India. This is possibly because "paid search is one of the
better performing channels and the search customer is an evolved customer," he
says.
The revenue model for the Web site is that advertisers pay for the click or
impression that they receive.
For ads priced at cost-per-thousand-clicks, an advertiser may pay as low as Rs
10 per thousand, and for cost-per-click priced ads, it may be as low as Re 0.44
per click, according to the company.
The rate of keywords varies, says Lahiri. For example, the keyword `Nokia' would
be more valuable than a keyword such as `pencil' — at the end of the day, the
rate that eBay pays is a function of the click-through-rate and the
cost-per-click. The keyword `Nokia phone' is more valuable than `Nokia blue
tooth device' and therefore has a better click-through-rate.
Users big and small
This has opened up a whole market through the AdSense route. And since the tool
caters to publishers of all sizes, the company has both large publishers that
have content on the Internet such as Sify.com, NDTV.com, and Moneycontrol.com,
as well as individual Web site owners.
Deepesh Agarwal, who runs a Web site that provides freeware solutions, receives
on an average 4,000-odd daily ad impressions and earns anywhere from $800 to
$2,100 per month depending on the amount of traffic and its `quality.'
He has been using the service for three years. Though the first two years didn't
yield many results, but the last year has been a good one. In fact, though the
Web site was never intended as a money-spinner, it now constitutes the biggest
portion of Agarwal's revenue.
Success story
"My traffic is primarily from the US and Canada — about 60 per cent — and the
visitors are common computer users looking for free alternatives for paid
shareware applications meant for day-to-day computer maintenance tasks," he
explains.
But it doesn't even have to get that technical to be a success. Jamshed Velayuda
Rajan, a Usability Consultant with Satyam Computers, maintains two Web sites —
one in which he writes about himself and his family, and another blog on
cricket.
The latter, he expects, will have traffic of about 2,500 to 3,500 people when
cricket matches are going on.
Typically, 350 unique people per day, and about 450 to 500 clicks is the count
for his two portals combined.
As for the remuneration, he explains, "High value keywords would earn more — if
I had a finance blog, for example, I could make as much as $4 for one click.
Since cricket is not a money-spinner in that sense, perhaps between 10 and 30
cents per click." All in all, he has made about Rs 30,000 in the last two years.
Not bad for a man who was looking to have a bit of fun by writing about his life
and his family.
thehindubusinessline
.com/cgi-bin/bl.pl?subclass=610 |
Success Story
PurelyGadgets use AdWords to grow their
brand in the highly competitive electronic goods market
PurelyGadgets is one of the UK’s leading online retailers of
electronic goods. Established in 2004 to capitalise on a rapidly
expanding internet market, PurelyGadgets found their niche through
using an in-house team of expert buyers to source the best value
products from around the world. A combination of competitive pricing,
fast delivery, and reliable pre and after sales facilities have proven
popular with customers. The final strand however was growing their
online presence – and it was to Google they turned to achieve this.
The challenge, and how Google AdWords fits in
Acquiring business and recognition in a highly competitive market was
the key initial challenge that PurelyGadgets faced. Initially
PurelyGadgets toyed with the idea of taking a hands-off approach to
their advertising, by hiring a company who would take care of it for
them. This approach wasn’t successful however, as Lim explains. “We
believed that we could do this better [than an outside company]
because we know our products and services.” Instead, PurelyGadgets
turned to Google AdWords to assist them in creating an online
presence. “I actually learned about online advertising from Google,”
admits Lim. “We find Google very easy to use. The main reason is that
we can control the budget so easily. We were a very new start-up
company then and we were very concerned with costs and Google let us
see…results within twenty-four hours.”
Advancing with AdWords
Having begun trading from home in 2004, as a company of four to five
employees, PurelyGadgets now employs over 40 people in their London
based offices. “We grew about 700% over the past two years,” declares
Lim. “Without using Google we would not grow this fast.”
Expanding further on this point, Lim says “Google initially put us on
a par with other big brands…I think Google is a trusted brand…the
demographic feels more confident buying from us…because they see us
from Google…If you’re looking at increasing market share, branding…and
also customer acquisition… Google is a much better choice because it
has a much bigger audience.”
Google tools
Given the competitiveness of the market in which PurelyGadgets
operates it is necessary for them to be both extremely dynamic and
make full use of all AdWords features available to them. This is
something which they do to excellent effect, as Lim explains. “We
eliminate a lot of unqualified leads with negative keywords…Although
it’s a very simple functionality, I find negative keywords extremely
useful.”
“We use Google Analytics which is fabulous,” he further comments.
“AdWords Editor is very good as well…we change our prices every
day…only Google allow us to have that sort of flexibility.”
Future Plans
Not content with entering into new territories from a retail
perspective, PurelyGadgets intend to do so geographically as well. At
present due to a lack of viable payment platforms, PurelyGadgets
restrict their activities to the UK market. However, Lim is
enthusiastic and optimistic about the imminent launch of the Google
payment platform, Google Checkout. “I think that once the Google
Checkout has been launched [we will] have a payment platform all
across the world. I think that will open up our market totally’.
Speaking of future plans to continue growing with Google AdWords, Lim
states “It feels like you do have somebody working for you in Google…I
can’t find anything better.”
**********
Success Story
Lighting Direct cuts costs and triples
Clickthrough Rate (CTR) with Google Analytics
Founded in 1991, Lighting Direct is regarded as the number one online
lighting company in the UK. With over 6000 products on the company's
website, Lighting Direct has established itself as a one-stop-shop for
everything from the grandest chandeliers to novelty Christmas lights.
The company also prides itself on providing value-for-money and
helpful information that caters to both indoor and outdoor lighting.
The challenges facing Lighting Direct have been in constant flux as
the company transformed from an Internet new-comer to an online leader
in its field. As late as 2002, the company had just three staff, of
which only one was full-time. The man at the helm was Gary Berg, "I
put together a little website with about 200 products on it. Then we
started getting a bit of interest and I started looking for ways of
how I could let people know I was there...we really just wanted to
drive traffic to our site. I found AdWords was the best way of doing
that."
As an Internet newcomer, Lighting Direct had shown that they could use
Google AdWords to drive traffic to their website and build their
company. However, with business growing rapidly, Berg soon decided
that to scale Lighting Direct efficiently and to make sure that all
keywords were profitable, emphasis needed to shift from simply driving
traffic and brand awareness to also creating conversions and
increasing return-on-investment. To make the advertising better pay
for itself and to better track user behaviour, Berg turned to the free
tool Google Analytics to help him adapt his advertising. The results
were dramatic. The highly targeted ad texts and keywords resulted in
many campaign clickthrough rates sky-rocketing to 20%–30%. It was not
unusual for campaigns to see their clickthrough rate triple in the
period after the review.
On the changes made, Berg says, "I was able to take out quite a few
keywords and make the campaigns leaner. There has definitely been an
increase in business since using Analytics." This latest advertising
drive is just one such initiative taken in a highly successful
relationship between Lighting Direct and Google AdWords. As the
company has grown they have found different tools and techniques
available through AdWords. "When we first started with this exercise
we had two part-time people and now we employ ten people. We are now
doing about seven or eight times the turnover compared to four years
ago thanks to AdWords and Analytics."
**********
AdWords Advantages
Google AdWords aims to provide the most effective advertising
available for businesses of any size. We pledge to help you meet your
customer acquisition needs by enabling you to:
* Reach people looking for your product or service
* Fully control your ad budget
* Easily create and edit your ads
* See your ads on Google within minutes of creating them
AdWords gives you 24/7 access to detailed performance reports that
help you track the effectiveness of your ad campaigns. We also strive
to give you the friendliest, most knowledgeable customer service
possible. You can expect a prompt response to your email questions,
typically within one business day. Read on to learn about what AdWords
has to offer you.
1. Control
With all these great features, a Google AdWords account is fully
customisable for any advertiser:
* Cost-per-click (CPC) pricing, so you pay only for the clicks you
have received at a price you have set (choose a maximum CPC from £0.01
to £100).
* Cost-per-impression (CPM) pricing for those who prefer to target
individual content sites and pay by the impression.
* Daily budget you set, starting from £0.01.
* Targeted ads you create and manage.
* Ad scheduling: run your ads on the days and hours you want.
* Online performance reports 24/7 in your account.
* Additional network of sites and products for increasing advertising
exposure.
* One or multiple ads targeted with one or more keywords.
And with no monthly minimum spending limit or time commitment and only
a minimal fee to set up your account, Google AdWords is the ideal
marketing tool for small to medium businesses.
Learn more about payment and currency options.
2. Success
The success of our advertising programme is built upon the success of
our advertisers. So, we want to do everything we can to help you get
more out of your ads and attract qualified prospects in the most
cost-effective manner possible. We provide you with cost estimations
and tools to help you control pricing. In addition, we're committed to
sharing with you what makes AdWords advertising work by keeping you
up-to-date with the latest Google AdWords features.
3. Support
We've created a Help Centre to make sure that you benefit from the
tools we provide and the flexibility of controlling your own account.
You'll find the Help Centre filled with useful programme information,
performance tips and step-by-step instructions for creating and
maintaining your account.
If you can't find what you need on our site, our dedicated Customer
Support team would be happy to provide you with answers to your
questions and offer assistance. We work hard to ensure that you
promptly receive quality responses to your questions via email. We are
also always eager to get your feedback on our programme and how we can
improve it, so please feel free to send us an email.
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4 Articles to Help with
Adsense
How to Play by the Rules with Adsense
When you've worked 8 hours typing content
for your sites, you have a strong inclination to find shorter cuts. It is
this temptation you must overcome. When you take shortcuts the benefits
are only short term, and once they are discovered the shortcut ends
without warning.
Playing by the rules allows two major
advantages. First and foremost Google will not come and penalise your
sites and second the visitor get better value on his visit to your sites.
Read the full article click here Adsense
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How Adsense and Affiliate Income Can
Work Together
Every website has various possibilities to
earn income for the owner of the site. Two of the most popular are Adsense
and affiliate income.
As you know Adsense is Google Advertising
upon your website; and affilliate income is where you take a commission
for selling someone else's product. If you have a website selling carpets,
you should be able to develop an income as an affiliate selling 'carpet
tack'.
You can of course advertise anything you
want on your website, but items that are specifically linked to the reason
the visitor arrived at your site will sell much better
Read the full article click here Adsense
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Tips and Resources to Improve Your
Click Through Rate with Adsense
Knocking up a website in a few hours and
putting adsense on will not earn you a living. You need to be a shrewd
business person and build your site and web pages with thought and
consideration. This will improve the ads related to your website content,
therefore better possibility in getting them clicked.
Read the full article click here Adsense
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Google AdSense Tips
by: Wazir Singh
Google AdSense program is a popular web advertising program which provides
a good income source for many websites. There are well defined terms of
service to strictly adhere to when participating in the program.
On my visit through sites and forums, I daily notice several instances of
misuse of AdSense ads. So here a few helpful Google AdSense tips, probably
many you already know, and few you might gain by knowing now. These
AdSense faq are all picked from the Program Policies, Terms and Conditions
and FAQ itself and presented in a simplified manner.
1. Never click your own AdSense ads or get them clicked for whatever
reason. You know this one very well. This is a surefire way to close you
AdSense account. Never tell your office associates or friends to click on
them. Keep a check if your family or children are busy increasing your
income by clicking your ads and indirectly trying to stop your income.
Don't even think of offering incentives for clicks, using automated
clicking tools, or other deceptive software. AdSense is very smart to
detect fraudulent clicks. Check the ads which appear on your pages by the
Google Preview tool if required.
2. Never change the AdSense code. There are enough means of AdSense
optimization & customizations available to change the colour, background
or border to suit your needs. Do whatever you want to do outside the code,
never fiddle within the ad or the search code. They know it when you do.
The search code has more limitations to colour and placement, but you
should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad units and 3 ad links or 2 AdSense search
boxes on any web page. Anyway, ads will not appear in those units even if
you place more ad units. But this is the limit they set, so it is better
to stick to it.
4. Do not run competitive contextual text ad or search services on the
same site which offer Google AdSense competition in their field. Never try
to create link structures resembling the AdSense ads. Never use other
competitive search tools on the same pages which have AdSense powered
Google search. They do allow affiliate or limited-text links. Update:
Google has allowed you to run contextual advertising like Yahoo ads,
Chitika etc provided the ads do not resemble AdSense ads.
5. Do not disclose confidential information about your account like the
CTR, CPM and income derived via individual ad units or any other
confidential information they may reveal to you. However, you may reveal
the total money you make as per recent updates to the TOS.
6. Label headings as "sponsored links" or "advertisements" only. Other
labels are not allowed. I have seen many sites label ads with other
titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. AdSense ads should
open on the same page. You may be using a base target tag to open all
links in a new window or frame by default. Correct it now as they do not
want new pages opening from clicked ads.
8. One Account suffices for multiple websites. You do not need to create 5
accounts for 5 different websites. One account will do. If you live in the
fears that if one account is closed down for violation of TOS, believe me
they will close all accounts when they find out. You can keep track of
clicks by using channels with real time statistics. They will
automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based
ads. Content drives relevant ads. Although you might manage some clicks
from error, login, registration, "thank you" or welcome pages, parking
pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a
facility to blend or contrast ads as per your site requirements. I have
seen many sites where the url part is of the same colour as the
background. While blending the ad with your site is a good idea, hiding
relevant components of the ads is not allowed. Also do not block the
visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and
allow placement of these javascript ads. But it is not allowed as per TOS.
You do not want impressions registering on their logs from any email even
once. They are watching!
12. Keep track of your content. So AdSense is not allowed on several non
content pages. But it is also not allowed on several content pages too. Do
not add it on web pages with MP3, Video, News Groups, and Image Results.
Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are
not in any way altering the site which the user reaches to after clicking
the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the
full and complete display of any Advertiser Page or Search Results Page
after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the
definition of 'excessive' is a gray area and is subject to discretion, yet
Google AdSense with correct placement, focused content and high traffic
will get you much more income than other programs, so excessive
advertising is not required. Keyword stuffing does target better focused
ads, but overdoing it is not required.
15. Ensure you Language is Supported - AdSense supports "Chinese
(simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish,
Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish,
Italian and Turkish. In addition, AdSense for search is available in
Czech, Slovak, and Traditional Chinese. If your web pages language is not
supported, do not use the code on such pages.
16. Maximum 2 referral button per product per page - With the launch of
the Google AdSense referral program, you are allowed to put only 2
referral buttons for AdSense referral, AdWords referral, Google pack and
Firefox with Google toolbar referral.
17. Do not specify Google ads as your alternate ads. - Several services
like Chitika eminimalls allow you to place alternate urls, when a targeted
paying ad cannot be displayed. This involved creating an simple html page
and putting the ad to be displayed instead. Even AdSense allows an
alternate url feature instead of displaying public service ads. But never
use AdSense ads as alternate urls.
18. Do not confuse with adjacent images - It was a common policy to
increase CTR by placing same number of images as the number of text ads,
which falsely gave the impression that the text ads represented an
explanation to these images. Inserting a small space or a line between the
images and ads is not allowed. Make sure that the ads and images are not
arranged in a way that could easily mislead or confuse your visitors.
About the Author:
Did you find this article useful? For more useful tips & hints, Points to
ponder and keep in mind, techniques & insights. Do please browse for more
information at our website: infozabout.com
Article Source: EzineArticles.com/
?expert=Wazir_Singh
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